Quick answer: Bliss UpTown Milan is on-market stock in the EuroMilano UpTown masterplan at Cascina Merlata, with one-bedroom units from €380,000 and two-bedrooms at €520,000-750,000. The M1 metro reaches the Duomo in about 15 minutes, and a furnished long lease models at 3.2-3.8% net (listings via uptown-milano.it).
What Is Bliss Milano (Bliss UpTown Milan)?
Bliss UpTown is on-market stock inside EuroMilano’s UpTown masterplan at Cascina Merlata, from €380,000, returning 3.2-3.8% net on a long lease. Metro M1 reaches Duomo in about 15 minutes. Against Inspire UpTown off-plan at €348,500, what the premium buys is a building that already exists.
Near Milan and EuroMilano market Bliss as immediate or near-term stock within the same tower cluster as Inspire (Q2 2028 off-plan) and Feel UpTown delivering from 517,000 EUR. Agency-listed units rotate through uptown-milano.it and immobiliare.it, so buyers should verify seller identity and floor exposure before anchoring offer price on portal averages alone.
What Are the Key Facts for Bliss UpTown Milan?
One-bedroom tickets run €380,000-520,000 and two-bedrooms €520,000-750,000, all on-market rather than off-plan. Furnished gross yields land at 3.5-4.5%. The MIND innovation district is within cycling distance, which is the demand anchor the whole Cascina Merlata thesis rests on.
| What you are buying | Bliss UpTown |
|---|---|
| Entry ticket | 380,000 EUR (1-bed band) |
| Floor area | 45 to 95 sqm net |
| Layout | 1 to 3 typical |
| Stage | On-market |
| Developer | Near / EuroMilano |
| Masterplan | EuroMilano UpTown |
| Metro | M1 Cascina Merlata |
| Compare | Inspire from 348,500 EUR |
What Should You Know About Location and Area?
Cascina Merlata sits in north-west Milan: 15 minutes on the M1 to Duomo, 20 minutes by car to Malpensa, and 10-15 minutes by bike to the MIND innovation district. District retail is still maturing, which is the honest difference against Navigli, where it matured decades ago.
Cascina Merlata grew from Expo 2015 fringe land into a mixed-use corridor anchored by MIND employers including Microsoft Italy and Johnson and Johnson innovation labs. UpTown towers share landscaped public realm, ground-floor retail pods, and M1 station access that preserves commuter value for furnished long-term leases when buyers document walking time from the specific Bliss tower entrance.
| Destination | Approximate time |
|---|---|
| Duomo (Metro M1) | 15 min |
| MIND district | 10 to 15 min cycle |
| Malpensa Airport | 20 min drive |
| Rho Fiera | 25 to 35 min |
| Linate Airport | 35 to 45 min |
Northwest Milan new build trades 4,800 to 5,600 EUR per sqm on agency listings versus 6,500 to 8,500 EUR per sqm on comparable Porta Nuova stock in Lombardy comparables. Multiple UpTown phases may temporarily increase rental supply until MIND tenant absorption catches up with tower completions through 2028.
What Should You Know About Design and Units?
Layouts are contemporary EuroMilano tower stock: 45-95 sqm net on one-bedrooms at €380,000-520,000, two-bedrooms at €520,000-750,000, energy class A4, with parking sold on a separate deed. That last point matters for a furnished-lease operator, because corporate tenants in this district expect a space and will pay for it.
Inventory spans one-bedroom units suited to single MIND professionals through two-bedroom layouts targeting Swiss and German corporate assignees needing parking and efficient floor plans. Buyers should request exact net areas, storage allocation, and noise exposure on lower floors facing district construction before offer, because agency renders may show masterplan amenities not yet operational on every Bliss tower block.
What Should You Know About Investment Case?
The case is 3.2-3.8% net and 3.5-4.5% gross furnished, on €1,600-2,200 monthly rents for two-bedroom stock. What distinguishes Bliss from the rest of the masterplan is timing rather than economics: it is on-market now, against an Inspire UpTown handover in Q2 2028.
| Factor | Benchmark |
|---|---|
| New build €/sqm | 4,800 to 5,600 |
| One-bedroom ticket | 380,000 to 520,000 EUR |
| Two-bedroom ticket | 520,000 to 750,000 EUR |
| Long-term rent (2-bed) | 1,600 to 2,200 EUR/month |
| Net yield (furnished LT) | 3.2 to 3.8 percent |
| Gross yield (furnished LT) | 3.5 to 4.5 percent |
| Compare off-plan | Inspire Q2 2028 from 348,500 EUR |
Model net yield after IMU, registration tax at 2 percent prima casa or 9 percent second home (financing terms for non-residents are in the non-resident mortgage guide), and 15 to 20 percent void allowance on furnished leases rather than peak MIND relocation weeks alone. Bliss on-market pricing may sit between Inspire pre-sales and Feel delivering thresholds; buyers who missed Inspire entry should compare lost rent months against any €/sqm premium on immediate availability.
Short-term rental can lift summer gross revenue but requires valid CIN registration, condominium regolamento approval, Alloggiati Web guest filing, and cedolare secca at 21 percent on first property or 26 percent on second. Verify building rules before underwriting STR because northwest Milan new builds often restrict affitti brevi even when long-term furnished leases remain permitted.
On a half-million second home the costs on top run between a twelfth and an eighth of the price, covering registration tax, the notaio and agency commission where it applies. Parking often trades separately at 25,000 to 45,000 EUR in EuroMilano schemes and should be modeled in total ticket size before yield calculation.
The Bliss case is the Cascina Merlata case, and it rests on three supports that are external to the building. The M1 metro reaches the Duomo in roughly 15-20 minutes and Malpensa is 20-25 minutes by road. The MIND innovation district next door supplies a corporate and research tenant base whose housing demand is weekday and year-round rather than seasonal. And entry at €4,200-4,800 per sqm sits roughly 35% below central Milan’s €6,500-10,000, which is the discount being paid for a district still maturing. Against that: completion in 2028, no resale comparables until handover, and short-let restrictions common in new Milan condominium regolamenti. The realistic model is a twelve-month furnished lease at 3-4% gross with low vacancy across a 7 to 10 year hold, not a short-let yield play.
Who Is This For?
Two buyers, and both are buying the calendar. Those who missed Inspire UpTown at €348,500 and will pay the on-market premium to be in the same masterplan; and Swiss or German corporate assignees who need a Milan address before Q2 2028 and cannot wait on a construction schedule.
| Buyer profile | Typical ticket | Hold logic |
|---|---|---|
| Missed Inspire entry | 380,000 to 520,000 EUR (1-bed) | Immediate lease versus 2028 wait |
| MIND corporate lease | 520,000 to 750,000 EUR (2-bed) | Parking plus 1,600 to 2,200 EUR rent |
| Portfolio cluster | Bliss plus Feel UpTown | Diversify timing across UpTown phases |
| STR operator | 2-bed with CIN path | 21 percent cedolare secca on first property |
- Missed Inspire entry: On-market Bliss or Feel when 2028 off-plan wait is unacceptable
- MIND corporate leases: Two-bedroom units with parking for Swiss and German assignees
- Immediate income: Furnished long-term strategy versus STR with CIN compliance
- UpTown cluster buyers: Compare Bliss €/sqm against Inspire and Feel before offer
What Should You Know About Pros and Cons?
In favour: on-market certainty at €380,000-750,000 and a genuine employment anchor at MIND, which few Milan peripheries have. Against: agency pricing above Inspire’s €348,500 pre-sale level, a temporary rental supply glut as several UpTown towers complete together, retail infrastructure still arriving, and condominium restrictions on short letting across much of Cascina Merlata.
| Factor | Advantage | Trade-off |
|---|---|---|
| Status | On-market skips off-plan delay | May exceed Inspire 348,500 EUR entry |
| Employment | MIND tenant pipeline | District retail still maturing |
| Transport | M1 to Duomo in 15 min | Construction noise on lower floors |
| Developer | Near/EuroMilano institutional backing | Agency mandate varies by listing |
| Yield | 3.2 to 3.8 percent net LT | Multiple towers add rental supply |
| Compare | Faster than Inspire 2028 | Feel delivering from 517,000 EUR |
Pros
- On-market status reduces completion uncertainty versus Inspire Q2 2028
- UpTown masterplan scale supports district maturation and retail fill-out
- MIND-linked employment underpins qualified corporate tenant pipelines
- Near/EuroMilano institutional backing versus small promoter risk
- Metro M1 preserves locational value for commuter tenants
Cons
- Bliss pricing may exceed Inspire pre-sales without compensating handover advantage
- Multiple UpTown towers may temporarily increase rental supply through 2028
- Emerging district still building social and retail infrastructure
- STR licensing not automatic in new condominiums
- Agency-listed stock requires sharper due diligence on seller versus developer principal
What Should Foreign Buyers Verify Before Reserving?
Four checks before compromesso on a €380,000-750,000 ticket. Seller identity, since this is resale rather than developer stock; the parking deed; the condominium regolamento on affitti brevi; and a per-sqm cross-check against Inspire at €348,500 and Feel at €517,000, which is the only honest test of the asking price.
| Red flag | What to verify |
|---|---|
| Seller ambiguity | Developer principal versus resale with agency mandate |
| Parking gap | Deeded slot or verified lease in notary bundle |
| STR assumption | Condominium regolamento on affitti brevi |
| Price premium | Bliss €/sqm versus Inspire 348,500 EUR pre-sales |
| Snagging gap | Habitability certificate on near-complete units |
| Condominium health | Certificato di regolarità contributi before deposit |
- Codice fiscale and notary-led wire path before compromesso on available stock
- Geometra survey of net area, finish tier, and noise exposure on assigned floor
- Cross-read due diligence Italy property before deposit
- Confirm CIN and Lombardy STR path via Italy holiday let licensing guide
- Set Bliss tickets against Inspire UpTown and Feel UpTown pricing bands
- Model net yield after IMU with commercialista using Italy rental yield guide
- Review Near Milan developer profile and masterplan delivery history
- Follow the sequence in our guide for foreign buyers, adding the condominium’s position on tourist letting, separately from the comune’s to the pre-caparra file.
Insider tip: Track three closed transactions in the same UpTown tower within six months before offer. Portal asking averages on Cascina Merlata often overshoot winter closed sales by 8 to 12 percent in spring listing season when Inspire pre-sales anchor lower €/sqm expectations.
How Does Phasing Affect a Bliss Purchase?
Phasing at Cascina Merlata typically decides what a foreign buyer actually receives on handover day. Two units at the same €350,000 ticket can differ by 2 to 3 years of surrounding works, and Class A rents assume a finished district rather than an active site next door.
| Check | Why it moves the number |
|---|---|
| Certified completion date for your phase | The masterplan date can sit 24-36 months later |
| Share of the phase already trading | Amenity pricing is paid at day 1, delivered on the phase schedule |
| Fideiussione cover | Must cover 100% of sums paid before the deed, not the 10-20% deposit |
| Postuma decennale | 10-year structural cover, issued at the rogito |
- Ask which phase the unit belongs to, and for that phase’s certified date rather than the scheme headline.
- Confirm what is open around it: a Class A building behind hoardings does not achieve Class A rents.
- Budget annual IMU running 0.86% to 1.06% of cadastral value from handover, with no primary-residence relief for a second home.
Frequently Asked Questions
Bliss UpTown is a residential phase within the EuroMilano UpTown masterplan in Cascina Merlata, northwest Milan. Developed by Near in partnership with EuroMilano, Bliss sits alongside Inspire, Feel, and other UpTown towers near MIND district employment and Metro M1.
Inspire UpTown is off-plan from €348,500 with Q2 2028 completion. Feel UpTown is delivering from €517,000. Bliss UpTown is marketed as on-market stock within the same masterplan, suited to buyers who want UpTown positioning with immediate or near-term availability.
Yes. Metro Line M1 connects Cascina Merlata to Milan Duomo in roughly 15 minutes. Malpensa Airport is about 20 minutes by car. MIND innovation district employers support furnished long-term tenant pipelines.
Cascina Merlata new build typically delivers 3.2-3.8% net on long-term furnished leases after IMU and fees. Gross yields often sit near 3.5-4.5% before costs. Short-term rental requires CIN and condominium approval.
Yes. EU citizens purchase freely. Non-EU buyers from reciprocity countries follow standard Italian rogito process with codice fiscale and independent legal review. On-market purchases skip off-plan milestone risk but still require full due diligence.
Near/EuroMilano markets UpTown phases through uptown-milano.it and licensed agencies. Bliss inventory also appears on Italian new-build portals such as immobiliare.it. Cross-check pricing against Inspire pre-sales and Feel delivering stock on italian-estate.com.
Bliss Milano, the Bliss UpTown scheme in Cascina Merlata, prices one-bedroom units at €380,000-520,000 and two-bedrooms at €520,000-750,000. New build in north-west Milan trades at about €4,800-5,600 per sqm on agency listings, against €6,500-8,500 per sqm for comparable Porta Nuova stock.
Yes at entry. Bliss starts from €380,000 on-market, while Feel UpTown starts from €517,000 as delivering stock. Inspire UpTown is lower still at €348,500, but it is off-plan with Q2 2028 completion.
Read Also:
- Milan property investment guide
- Inspire UpTown Milan project
- Feel UpTown Milan project
- Near Milan developer profile
- Due diligence Italy property
- Buy property Italy foreigner
Phasing is the main variable inside the UpTown masterplan and it works in both directions. Near typically releases pricing as each tower reaches its foundation milestone, so an early buyer takes first-mover pricing on an unbuilt district while a later buyer pays more for activated retail, completed public realm and visible neighbours. Bliss sits within the same Cascina Merlata programme as Inspire, which opens at €348,500, and Feel at €517,000: three towers, one M1 stop, one set of shared amenities, and three different points on that curve. The practical question is holding period rather than preference: a 10 year hold absorbs the early-phase construction years comfortably, while a 5 year hold buys the disruption without the maturity. Confirm which phase a specific unit belongs to, and what is contracted rather than indicated around it.
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